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The heritage of Lotto is rich with history from tennis Grand Slam champions such as Martina Navratilova and Boris Becker to Italian Davis Cup Champion Tonino Zugarelli.



In 1973, Lotto Sport Italia is born in the district of Montebelluna, Italy. The initial sports footwear launch is tennis shoes, followed by basketball, volleyball, track and field, and lastly, soccer.

From the beginning, the name of the company is associated with an iconic logo: tennis court and a soccer pitch, superimposed, and connected by a passion for sports, values and respect.


In its first 10 years, Lotto establishes itself as a leader in the sporting goods industry. They score what was then a rarity in athletics: unsolicited endorsements. The champions of the day are wearing the Lotto brand during the most important points of their career. World-renowed tennis players, John Newcombe, an 8-time Wimbledon champion, and Tonino Zugarelli, a Davis Cup champion with Italy, are both wearing Lotto on their feet as they win big in front of the world.


This is the decade when the company strats producing its first pair of tennis shoes, reaching the pinnacle of success with the World Cup triumph of Dino Zoff, the star goalkeeper and captain of the Italian team. This decade also saw Lotto sponsor other high-level soccer athletes, including Carlo Ancelotti and 1988 Dutch National Team captain, Ruud Gullit.

The collaboration with tennis athletes continues as Lotto sponsors world-renowned players Alberto Mancini, Thomas Muster, and Jose Luis Clerc.


Lotto’s high technical standard, emphasis on beauty, and obsessive attention to detail accompanies sports professionals to their greatest achievements.

Martina Navratilova, Boris Becker, and Thomas Muster, together with Lotto, raise Grand Slam trophies.


The victories continue in various international tennis tournaments. In 2010, Francesca Schiavone wins Roland Garros. Three years later at Wimbledon, Marion Bartoli wins the grass court title with Lotto on her feet. David Ferrer and Agnieszka Radwanska also win on tour, bringing the Lotto brand to the most important tennis courts in the world. In 2016, Leonardo Mayer and Guido Pella from Argentina win the Davis Cup.


Nearly 200 professional players represent the Lotto brand on the ATP and WTA tours, making it the third most visible brand in tennis behind only Nike and adidas, respectively.